Did you know that the first email was launched in the 1970s? But its actual impact lies in the fact that it launched a new era of communication in the process. An email marketing service in India today is instrumental to any digital marketing strategy. As we progress towards a more digital form of interaction, it has transformed into the preferred mode of business communication. Hence, it is a great opportunity for marketers to gain reach and achieve leads as well.
About 80% of industry experts had used email in their marketing strategy back in 2020.
This medium can be used in order to generate sales, boost customer engagement and also acquire new customers. It is also a great way to stay in touch with existing clients and customers while keeping them up to do with the latest proceedings. Since it is a one-on-one interaction, every digital marketing agency in India will recommend email marketing to stay on top of mind.
So why exactly does it fare better than other mediums?
Here’s what makes email marketing a great choice for every business.
7 Main Benefits of Using an Email Marketing Strategy in 2022
We all know that emails are a way to send and receive information from others. But beyond its role of simple communication, it can drive sales and even generate a better ROI if done correctly. A popular email marketing service in India can help you leverage its true potential. Here are a few key advantages of using email as a tool for marketing:
- Establishes relationships with others
- Boosts traffic to your website
- Distributes timely, valuable information
- Creates brand awareness & trust
- Better impact through personalization
- Reaches niche audiences as well
- Simple to measure & track results
Don’t forget the main one – it’s affordable too! It doesn’t cost a huge amount since you can reach large numbers of people for lesser per message. It’s surprising that every modern business hasn’t used an email marketing strategy today. With these advantages in mind, email marketing as a medium is definitely one of a kind!
Prime Applications of an Email Marketing Strategy Explained
Another strong reason to opt for email marketing is its ability to inspire action. This is because almost all marketing messages will carry some form of a call to action. Every business, essentially, is asking people to sign-up to learn more about their offerings or simply make a purchase. No matter the reason, you’ll find that are a variety of ways that an email marketing service in India can help.
Check out the key applications of email marketing:
- Announcements & new releases
- Limited time offers
- Company newsletters
- Retargeting customers (abandoned cart)
- Order confirmations, etc.
To ensure that your efforts are done right, it’s best to rely on the best.
This is precisely Thinktech is highly recommended for all aspects of digital marketing.
Thinktech: A Leading Digital Marketing Agency in India
While all the benefits are achievable, remember that the company you choose can make all the difference. Thinktech is known to provide a top-notch email marketing service in India. Being highly competent in the field of digital marketing, its experience combined with long-standing expertise can take your business to new heights of success. With over 1500+ clients worldwide, let our team of specialists make your business stand out.
Get in touch and discover a custom email marketing strategy that’s bound to succeed!
