For any business, designing and developing a website is critical. However, you must extend your online outreach to social media platforms in addition to having a website. Maintaining a competitive edge requires using social networking sites such as Twitter and Facebook. Companies without active social media accounts risk missing out on many marketing opportunities. This is where social media marketing companies come into play to help companies bridge the social gap digitally.

5 Ways to Increase Customer Engagement Through Social Media Marketing

Every social media post should have a clear goal and purpose that aligns with your overall brand strategy. Here are five types of posts that help businesses succeed:

Build A Brand Connect

Most companies put up product-based posts but fail to establish a solid brand connect. When you start posting behind-the-scene footages, the audience gets to connect with the drama behind all the glitz and glamour. They get a glimpse of the struggles, hurdles, and fun along the journey. It humanizes the whole process. Also, posting videos of making your products get much traction too. Hence, the audience can relate to you much more when they see how it all happened. Thereby, this builds the brand connect. These are the digital marketing strategies most social media companies use in India.  

Instagram Stories and Facebook Stories, which are posts visible for 24 hours, are great places to share behind-the-scenes content. In a Facebook poll, 62 percent of respondents said that seeing a brand or product on Facebook and Instagram Stories piqued their interest.

Create Informative Content

It is beneficial to talk about your product features directly. However, posting content on how to use that product and make the most out of them can be even more beneficial. For instance, a bakery company can create posts on how to cut a loaf properly or how to set up a table for a birthday party. This makes sense since 54% of consumers browse products to research them. Thus, capable social media management services can help companies produce informative content on how to use their products to benefit consumers more. Such a scenario creates more engagement.

Post Something Witty

Companies often tilt on the side of being too serious about maintaining a professional corporate image. Although this has value, Sprout Social found something interesting in a survey. The results showed that 71% of consumers watch videos on social media to laugh in India and globally. So, online marketing that involves posting humorous content may add to your social media engagement. However, humor can be tricky as it can often backfire as well. So, it’s wise to first consider the taste and preferences of your target audience before putting out something that may not work.

Explore Different Channels

It helps to share different modes of content like blogs, articles, listicles, videos, infographics, static creatives, newsletters, and press releases. You can even cross-link all these channels by creating content on one topic and presenting it through different modes of content.

Create Promotional Posts

With 37% of consumers citing social media as their primary source of shopping inspiration, promotional posts should be part of your social media marketing strategy. However, those that directly promote your products should account for only a small part of your total number of posts. Instead, consider including a reason why buyers should buy the product right now in your advertising posts. For example, a limited-time discount could be one motivation, or you could push buyers to be the first of their friends to own new arrivals.

Promotional posts should be made shoppable, which means that buyers may buy directly from the post, making it as simple as possible for someone to purchase your product.

Final Thoughts

To attract a large number of customers, it is critical to first develop brand awareness, where potential buyers are well aware of your market image. This is accomplished by creating imaginative, intellectually engaging, and visually appealing content that can capture the attention of every potential client, making them aware of the brand’s presence.

Social media marketing efforts, an important component of digital marketing strategy, appear to have much potential to produce valuable outcomes. Thus, conducting well-planned social media marketing campaigns in India can be highly beneficial for businesses looking to thrive in this digital-driven era.

Do you want to keep your audience coming back for more with new content? Do you want a comprehensive social media management service capable of increasing your brand’s presence? A comprehensive approach that includes everything from websites, social media platforms, and email marketing to efficient organic and sponsored campaigns? Look no further than Digitale, your one-stop shop for all things digital and content!