Did you know that India had over 749 million internet users in 2020? This may seem like numbers but that’s 749 million opportunities gone by without the use of digital marketing. While internet usage is always on the rise, businesses are progressively shifting online in order to tap this potential. Hence, a digital marketing agency in Kolkata is a wise choice in light of the subsequent shift to digital.

And granted, the benefits are set to boost any business almost instantly!

But for executing a digital marketing agency, do you really need the help of an agency?

The answer is yes. This is due to a variety of reasons. Firstly, you place your faith in the hands of experts rather than starting afresh. Secondly, you also get their sharpened skillset and extensive experience as you get more time on your hands to handle other matters. Hiring the best digital marketing company assures the best of results likewise. You can also improve other processes by devoting resources to other aspects of your businesses – you’ll have more valuable time on your hands.

But of course, the task isn’t as simple as it appears. Choosing a digital marketing agency in Kolkata and other areas can prove to be quite a burden. But we’ve simplified it in a nutshell – here’s all you need to know!

The Right Choice: How to Select the Best Digital Marketing Company 

List of services

Wholesome services are the first criteria. Digital marketing is a comprehensive process that includes a variety of interrelated aspects. Hence, any digital marketing strategy is sure to succeed when you choose an agency that provides holistic advertising solutions.

Track record and reputation

Some agencies are already known through reputation and word of mouth. Ogilvy, Dentsu, Thinktech Software – perhaps the best examples of a digital marketing company. Hence, follow the ones that have a great track record for success by looking at the case studies they provide on their website.

Location

This may not be one of the most essential factors for a digital media strategy agency but location does matter to an extent. This is because it becomes easier to visit the agency in person and for the media experts to understand your brand first-hand. It also improves relations to a level that contributes to better workflow as well as output.

Portfolio and brands handled

This is a must. The agency in question should have a strong portfolio on their website. If the brands are well-known in the market, it becomes easier to work with. For instance, a digital marketing agency in Kolkata called Thinktech Software has worked with of reputed brands that are recognized almost everywhere.

Industry exposure

The more exposure an agency has to work in several industries, the better is the work. This indicates that they are not only familiar with several types of digital marketing strategies and categories but have branched out and embraced the change with success.

A look at their page and website

The last part – the proof of a good agency is a look at their own feed and website. The best digital marketing company will have a strong visual identity and an SEO-optimized website focused on user experience (among other things). Of course, browse through the others and see how they have represented themselves online and you will surely notice a difference in quality.

And there you have it! These are some of the quickest and easiest ways to identify a good digital marketing agency in Kolkata. Keep these in mind during your search and enjoy the benefits in terms of better ROI down the line!