The Connection between Websites and Digital Marketing Explained

Customers are always in the pursuit of perfection. They visit stores, they shop online and they take suggestions to get better products. On the other side of the coin, brands are trying to be found by relevant audiences. They need a form of visibility that will establish a link between their offerings as well as their identity – this is why a website from a reputed web development company becomes important today.

Did you know that 88% of consumers first research product information online before making a purchase? As we move towards a digital marketplace, it is now almost a necessity for any brand and business. By extension, it also becomes the backbone of all the other digital marketing efforts in the future. Taking the assistance of a Digital marketing company in Kolkata becomes the starting point for your business journey.

But why do we really require a website?

7 Compelling Reasons Why a Website is a Must

Ease of accessibility to products/ services
Helps you earn revenue through conversions
24/7 online presence and customer support
Becomes a portfolio of your work
Offers vital information on several topics
Enables better visibility on SERPs
Builds credibility and trust among people

A website is especially important for one simple reason – first impressions count. It takes seconds for a person to make a purchase after looking at a website. Hence, choosing a good web development company can help make your website more user-friendly as well as attractive in terms of design, layout and accessibility. But more importantly, a website will decide how audiences will perceive you. It will give consumers a clear idea of what you have to offer and the nature of your business.

But it’s so much more than this! Yes, a website plays an integral role in your overall digital marketing efforts. But web development in Kolkata is only a part of the process – all other elements are tied back to your website. So without further ado, here’s a look at the connection between digital marketing and a website.

Why Digital Marketing and Websites Go Hand in Hand

Digital marketing is a form of communication and promotion which uses online tools and techniques. In a nutshell, it encompasses all types of marketing channels that assist in reaching customers online. Hence, it is the marketing and advertising of a business, individual, product and services that employ electronic media to achieve this. Here are a few ways how a website is linked to the performance of key digital marketing tactics preferred today.

SEO: What good is a visually appealing website if it can’t be found? With effective SEO, your business will not appear in the top spots of a SERP (Search Engine Results Page). Moreover, you will also need to drive traffic to your site in order to generate sales. So while SEO is a necessary part of a winning digital marketing strategy, you will first need the services of a good web development company. You can then expect a fully optimized website.

Content Marketing: Your content needs a place to live. Be it blog posts, infographics or product descriptions, this information must be readily available for audiences. This also assures better engagement levels while increasing your chances of being found online. However, choose a popular digital marketing company so that your website is optimized for navigation, speed and overall design for better results.

Email Marketing: This aspect of digital marketing can help your email subscribers to learn more about you and also make a purchase in the process. Plus, it also helps build a relationship with your subscribers through relevant, valuable information. But if you prefer using targeted email marketing, then it’s necessary to send your audiences somewhere to convert. Hence, it’s necessary to choose exceptional web development in Kolkata for a fully-functional website.

PPC: For instant impact, Pay Per Click advertising can guarantee results almost immediately. This helps create a surge of traffic and of course, your ads will need a place to lead customers to. It can be a tailored landing page. It can also be a specific product page. No matter where, web development in Kolkata is important for your ads as it becomes the destination where specific actions can be completed.

As you can see, having a website become an integral part of your digital marketing activities. After opting for professional web development in Kolkata, you can expect benefits in plenty! By choosing us, you can get expert assistance for an SEO-optimized website that is defined by the following: